For its part, the Spanish export business continues to be dominated by clothing. Which accounts for 8.7% of total e-commerce sales in this area. In addition, Canada Business Email Database games of chance and betting, as well as television subscription programs continue to stand out in this regard, occupying second and third place with 5.6% 5.3% of business volume respectively. Internally, electronic commerce in Spain has shown growth in contrast to last quarter, where it only registered 3,819 million euros . According to the data of the study, this quarter reached a year-on-year growth of 12.2%, for a total of 4,244 million euros . Volume that has been presented mainly by the public administration, with 9.7% of the business volume . Followed by the food sector with supermarkets, hypermarkets and food stores that presented 6.6% of the business volume .
Online advertising in Spain generated around
On the other hand, the income generated by purchases abroad within Spanish websites has been in the tourism sector, with a percentage of 27.1 . Being inhabitants of the European Union the main buyers of products and services in Spain. Advertising is a key element for any company when it comes to competing since it allows companies. In any sector to inform current or potential consumers about their products. In recent years, online advertising has undergone great changes thanks to new technologies (especially when it comes to data management). These have increased their ability to personalize ads, measure their effectiveness. And expand the number of transactions faster and in real time. In this sense, the CNMC has presented the ” Study on the conditions of competition in the online advertising.
In Spain, online advertising surpasses traditional media
This type of advertising has become the main source of financing for content spread over the Internet, especially in the case of platforms such as Google and Facebook, Find List which obtain most of their income from it. According to the information obtained by the CNMC. Online advertising in Spain generated around 3.45 billion euros in 2019, with growth rates of 20% year-on-year. And exceeded the advertising revenue generated jointly by traditional media (TV, press and radio). This volume of income comes from two fundamental routes: On the one hand, search advertising (search), which results from the ads that may appear next to the “organic” results associated with the search for keywords in a general search engine. The search already denotes a consumer interest in certain products or services.