Perhaps that is why most brands do not bother to take care of the message that a user reads when deciding to unsubscribe: predesigned texts, tedious processes, non-optimized formats … A kiss, a flower or whatever you want, but you have to take care how you say goodbye to your subscribers. Tweet this Why are your subscribers leaving? To properly Belize Mobile Database say goodbye to your ex-subscribers, you first have to assume that saying goodbye to them is not necessarily a failure. In fact, a reduction in our database can help us improve, optimize and save. We already talked about how necessary it is to get rid of users with whom we do not get results. You learn from everything, and a flight from subscribers is usually a sign that we can improve on something.
In 2016 MarketingSherpa did a study among American adults about their reasons for unsubscribing from a newsletter, and the results are not surprising: too many emails, little relevant, no content beyond the sale … Most of these factors depend directly on the brand, so maybe it’s time to check if your emails really add value to the user. Why a good goodbye is necessary The welcome email starts the conversation with a new contact, and the thank you email generates a new communication channel with them. But what good is a good farewell message to us? That screen may be the last thing a subscriber knows about us, so we have a responsibility to make a good final Brother Cell Phone List impression. But we also have a unique opportunity to try to make him think twice (yes, it can be done without being heavy, now you will see how). In addition, even if you finally decide to leave, we can learn a lot about the reason for your decision. Although the farewell message is probably the least careful in many newsletters, there are companies that do very cool things. Here are the keys to benefit from a good farewell, with examples of brands that we like.
Although it is a drawer, it is important to remember our duty to provide subscribers with a simple and free system to unsubscribe from our newsletter. Not only out of respect and good work, but because it is one of the legal obligations contained in the LSSI, the law that regulates electronic communications. All mail we send must have a visible link for the recipient to unsubscribe. The main motivation of subscribers to unsubscribe is a saturation of emails (both at a general level and for that specific brand). Good news! Perhaps this is your case, so all is not lost: propose to your users that they choose how many emails they want to receive and about what. This is the case of Fab.com, which allows its users to choose which emails to receive on which day of the week, without reducing the simplicity of the process of completely unsubscribing.